WEEK 7

BACKGROUND OF THE IPHONE

The coolest thing I learned was that Steve Jobs called the development of this project,
“The Purple Project,” under a name so that no one would be able to really know what
was behind closed doors if somehow information got out.

He announced the iPhone at the MacWorld Convention in January of 2007, and then
the iPhone was released in June of the same year. It was mentioned that Apple sold
270,000 iPhones its first weekend. 

Before iPhones, smartphones were typically copies of the Blackberry. So it was
incredible to see a phone that was not only touch screen, but a completely different
look than what was normally seen on the market.

It then took 6-7 years before a phone was developed that could actually compete
with the iPhone, which ended up being the Samsung Galaxy S/HTC.

One negative of the iPhone mentioned in the presentation was the light of the screen.
There are negative aspects of the light such as eye strain and not allowing you to go to sleep.

I loved this presentation because simply, I love Apple and I love my iPhone. So I
thoroughly enjoyed getting to here about the background of this product and the
way it has transformed our communication world!